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【Professor】 Tomoo Noguchi

Japan

Japanese, English

Distribution, Marketing, Marketing Strategy, Pricing, Retail, Wholesale, Channel, SCM, Shopping Center, Lifestyle Center, waseda, research, professor, Japan

Present Position:
Professor of Distribution System in the School of Social Sciences and Graduate School of Social Sciences, Waseda University, Tokyo, Japan

Education:
1981: M.A. in Graduate School of Commerce and Management, Hitotsubashi University in Tokyo
1984: A.B.D. in Graduate School of Commerce and Management, Hitotsubashi University in Tokyo

Teaching Experience:
1984-88: Chukyo University ( Assistant Professor)
1988-89: Chukyo University ( Associate Professor)
1989-92: Yokohama City University (Associate Professor)
1992-93: Waseda University (Associate Professor)
1993-present: Waseda University (Professor)
1994-present: Graduate School of Social Sciences, Waseda University (Professor)


Awards and Grants:
1988: Japan Society of Marketing and Distribution Prize (Best Academic Book of 1988)
1984: Grants-in-Aid for Scientific Research (Japanese Ministry of Education)
1985: Grants-in-Aid for Scientific Research (Japanese Ministry of Education)
1988: Yamazaki Foundation Research Grant
1993: Sasagawa for Grant for Science Fellows
2001: Waseda University Grant for Special Research Project

1987: (Noguchi) Modern Retail Distribution and Consumer Goods.Tokyo:Chikura Press.( 214pages).

1988;: (Noguchi and Shiota) Basic Knowledge and Applications in Marketing Research. Tokyo:Chuokeizai-sha Inc.(256pages).

1994 : ( Noguchi ) Basis of Mmarketing. Tokyo:Nihon Keizai Shimbun Inc.(173pages).

1995: (Noguchi)　Price and Product Theory. Tokyo:Jiji Press Co, 232pages.

1995: (Noguchi ) Brand Strategy.Tokyo: Nihon Keizai Shimbun Inc.(234pages).

2002: (Noguchi) Recent Research in Marketing.Tokyo:Nihon Keizai Shimbun Inc(176pages).

2004: (Noguchi) Store and Product Strategy.Tokyo:PHP Institute.(200pages)

2009: (Noguchi) Store Elementary Marketing.Tokyo:PHP Institute.(194pages)